Fashion is no longer led by design, but rather marketing Essay

modal value is no longer led by design, but rather merchandising - Essay ExampleConsumers excite by the advertising themes tend to buy without focusing on the product offerings by the brand (Agins, 1999, p.14). market is more important than designs, but however the importance of design cannot in anyways be neglected. Importance of trade in the Fashion Apparel Industry The marketing activities of any industry depend on a set of four functions viz. product, price, step up and promotion. The designing of the apparel by the apparel or the costume industry encompass the product factor in the marketing activities. However, the other marketing activities related to the promotion, prop and price must be so consumptiond as to help highlight the product usages and queer features. In that marketing activities first endeavor to focus on enlarging the scope of seasonal offerings to the customers. Different segments kindred women, men, and sports possess separate attributes for producing seasonal products. The takings of seasonal offerings increases in the case of women apparels than for men apparels. For the sports segment a separate line resort wear is introduced which needs special promotion efforts to be blown-uply marketed. promotion and distribution activities of the designer wears constitute selling such currys through the construction of retail outlets or organizing large fashion shows for the promotion of the new lines introduced (Jay, n.d. p.198). trade activities in the field of fashion merchandise occupies a place of strategic importance in its ability to relate the firms production activities to the outside world. The garment industry through the use of proper planning, promotion and distribution activities can endeavor to get a larger market share of its designed products. In the planning stage the garment manufacturing firms through the internalisation of extensive market research activities endeavor to understand the needs of the consumers and target groups and design products accordingly. Moreover, the designers through the unbidden study of international design standards endeavor to create a product to be accepted in the international market. Fabric designers should lay increased focus on enhancing the product quality through the introduction of new textures through blending of fiber yarns and other finishing activities. Having the product built the fabric manufacturers so concentrate on the marketing activities. The marketing activities must focus on making more number of customers aware of the product specialties of the particular brand ground on the features of the textures and blends incorporated to produce the desired quality. Marketing activities encompass a wide range of events like advertising, promotion, creating huge publicity and rendering presentations. Presentations can be created to inform the large audiences about the designs incorporated to enhance the quality standards of the products and reflect su ch development based on market trends. (Frings, Stephens, 2002.pp. 138-147). Marketing Activities affecting the market for Designs The increased focus lent on marketing activities helps the firm to incur more revenue through gaining a larger market share. However, the firms through the use of strategies like price penetration where the prices of the products are considerably lowered to gain wider market